Spending less money when you’re hurting for cash is common sense, right? A national bank wanting people to save more money in a savings account is common sense, right?
Apparently, not. It’s poor-shaming.
That’s what Chase Bank discovered the hard way when they sent out a motivational tweet encouraging people to not be frivolous with their daily purchases. They wrote their message in the form of a fictional conversation.
“You: why is my balance so low
Bank account: make coffee at home
Bank account: eat the food that’s already in the fridge
Bank account: you don’t need a cab, it’s only three blocks
You: I guess we’ll never know
Bank account: seriously?
It seems like the common sense advice your parents or grandparents would give. But, apparently, common sense is just too offensive these days.
Liberals — especially the socialist and communist-sounding ones — attacked Chase after their tweet. Some made statements that almost sounded like terroristic threats, even after the national bank apologized and deleted their original tweet.
Numerous customers said they’d be closing their accounts over the tweet.