A retailer that specializes in luxury food, among other things, tried to play the role of a social justice warrior by creating a sandwich tailored for and celebrating people who live an LGBT lifestyle.
It failed, greatly angering some of the very people they were trying to pander to.
According to Fox News, the 135-year-old Marks & Spencer in the UK added guacamole to a BLT (bacon, lettuce, and tomato) sandwich and switched the letters around.
They created the LGBT (lettuce, guacamole, bacon, and tomato) sandwich wrapped in rainbow-colored packaging. It didn’t go over well.
Marks & Spencer was rather proud of the sandwich when they created it, saying in a statement, "M&S has an amazing LGBTQ+ colleague network and with them we’ll be celebrating Pride 2019. For the second year running, we have created a sandwich as part of the celebrations and have received great feedback from both colleagues and customers.”
They added, "Alongside this, we’re also donating £10,000 to [The Albert Kennedy Trust,] the national LGBTQ+ Youth Homelessness charity.”
But their efforts were not appreciated.
A charity organization “for and by LGBTQI Muslims” also took offense since the sandwich contains pork.
Famed British broadcaster Piers Morgan also weighed in, writing, “Will there be a white male straight sandwich option, or would that be deemed offensive?”