While Nike has faced significant backlash for their new NFL-related commercial, Gillette’s new ad shows everyone how you are supposed to make a good uplifting commercial.
The new 30-second spot highlights 23-year-old Seattle Seahawks linebacker Shaquem Griffin’s improbable journey to professional football.
When he was just four years old, Shaquem had his left hand amputated after being born with amniotic band syndrome, which caused excruciating pain in his hand.
The ad, titled “Your Best Never Comes Easy”, highlights his journey from young boy to adult and then to the NFL with the help of his father.
The pro-father ad is sure to bring a tear to your eye.
Watch Shaquem Griffin’s inspiring journey in the video below.
"We were asking ourselves what would be the best way to modernize and redefine 'The Best a Man Can Get?'" said brand director Pankaj Bhalla. "Once we started to learn about the Griffin family, and what they've gone through, we knew the story was compelling."
Now compare that to the disaster that was Nike’s new ad that featured ex-NFL quarterback Colin Kaepernick.
Even though it has been nearly two years since NFL quarterback Colin Kaepernick first took a knee during the pre-game national anthem ceremony to protest police brutality and racial inequality, but that hasn’t kept him out of the news.
Last week, Nike launched a new ad campaign that celebrates the brand’s 30th anniversary. To mark the occasion, Nike featured several athletes with their famous “Just do it.” slogan. One of the athletes was Kaepernick.
“Believe in something. Even if it means sacrificing everything,” the advertisement with Kaepernick says.
Some Nike customers have responded by burning their own Nike shoes and even a pair of socks in protest.
Or even perhaps the most American way to destroy a pair of shoes:
“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” said Gina Fisanotti, VP of Brand for Nike North America.