Advertisers are apparently so concerned about the low ratings for the incredibly liberal Academy Awards that they are asking for money-back guarantees.
“Even before the host and category chaos that have hobbled the ceremony in recent weeks, the Disney-owned network found itself forced to guarantee a ratings threshold to keep the deepest-pocketed buyers happy,” Deadline reported.
The report added: “The Oscars are still a very big deal, but people aren’t stupid, and year after year of declining ratings are getting us to a danger zone,” an insider told Deadline of the need for the guarantees after several years of record-low demo and viewership results for the Academy Awards.
So just how bad is it?
“Down double digits from 2017 and falling to a new all-time low, the 90th Oscars snagged 26.5 million viewers and a weakened 6.8/24 among adults 18-49,” according to the report.
One insider told Deadline the Oscars are nearing the “danger zone.”
“The Oscars are still a very big deal, but people aren’t stupid, and year after year of declining ratings are getting us to a danger zone,” the source said.
It’s almost as if America doesn’t prefer to be lectured by out of touch, millionaire celebrities.
That didn’t stop Spike Lee from urging people to vote against President Donald Trump in 2020.
“Make the moral choice between love and hate,” he said, suggesting that Trump is “hate.”
He added, “Let’s do the right thing.”
Just like in 2016, there are likely going to be a lot of surprised celebrities after the election results in 2020.