As activists demand fast food restaurants pay their workers a $15-per-hour minimum wage, McDonald’s announced it plans to have self-order digital kiosks in every location by 2020.
It seems the free market has adapted to attempts by activists to force employers to pay higher wages.
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A McDonald’s spokesperson told BuzzFeed the locations will "still have cashiers,” but “kiosks provide another option for customers to order and pay. We’re finding with kiosks, customers tend to feel less rushed, take their time, browse the menu, and often order more.”
While McDonald’s didn’t directly attribute the major change to minimum wage increases, that’s the conclusion many are making.
"McDonald's and other restaurant companies are wrangling with rising labor costs in the US as minimum wage hikes take effect in markets around the country,” BuzzFeed reported. “In the first quarter of the year, McDonald's payroll and employee benefits were 30.2% of sales, up from 27.8% during the same period in 2017."
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The spokesperson, Terri Hickey, wouldn’t reveal how many cashiers would be replaced by the digital kiosks.
McDonald's CEO Steve Easterbrook announced the digital kiosks would be rolled out to 1,000 stores every quarter over the next two years.
The national "Fight for 15" campaign has been endorsed by the far-left and garnered support from high-profile liberals like Bernie Sanders and Elizabeth Warren, according to the Daily Caller.